An introduction to The Footprints Network, why it works and it's benefits as a CSR vehicle for your company.
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Why your company should get involved?

Online customers are smart and they care about the ethics and values of the companies from which they purchase. Here's how your business benefits from integrating the footprints API:

A ready made CSR program

The footprints API provides any company doing e-commerce with a ready-made CSR vehicle. It is particularly suited to SME's who don't have one and think they can't afford one as it is free and easy to add. It gives your customers something worthwhile to be involved with ... easily.

Build business relationships

Because you have aligned your brand with an alliance of companies that share similar ethics, the door is already open if you want to connect to other partners in the network to discuss other business opportunities.

Improve your bottom line

Having an integrated CSR program allows you to differentiate yourself from the competition, present your brand as responsible and create a tipping point for customers when given a choice. By enabling you to maintain a dialogue with your customer long after the original sale you can increase the lifetime value of your customer.

Positively position your brand and foster word of mouth

We think online customers are pretty switched on and are very smart. But do they care about business ethics and your company's values? We think they do. By communicating to them what your company stands for you are more likely to generate positive word-of-mouth.

Connects with your customers

Footprints is able to establish a direct & meaningful connection between the customer, your business and the project they have chosen to donate to. We know customers get involved, particularly when the project displayed is relevant to the product or service being paid for.

Improve employee attraction, retention and motivation

Consider how much your business spends on HR and recruitment. Footprints projects give your staff something to be engaged with and proud of. It unquestionably makes attracting top quality staff easier and lowers staff turnover.

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Can ANY business join Footprints Network?

Footprints would like to include into the Network, companies...

• That run e-commerce applications on their own site and are prepared to make some integration changes to your shop pages i.e. there's some technical stuff to do!
• Who are doing a minimum of 1000 transactions per month and can provide business references
  
• That philosophically believe in Social Responsibility
• Who are creative, use imagination and innovation
• Who believe in Customer/Community Engagement
• Who sell products that are sustainable/do not do more damage than good
• That are committed to a sustainable future

We will not consider adult or gambling websites. Neither will we consider websites that we feel conflict with the fundamental values and vision of the Footprints Network or who's business ventures impinge on those we aim to help.

If you think you fit the bill, please contact us.

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Business Case Study: WorldNomads.com

"It's important to give back to the communities in which we travel", says WorldNomads.com Managing Director, Simon Monk. Obviously this ethos struck a chord with WorldNomad's customers as an astonishing 90% of them donate to a Footprints project when they purchase a World Nomad's travel insurance policy. "We were simply amazed at the response."
Read more about the World Nomad's case study >